Creating a brand identity for thredspan, a platform helping professional services businesses see what’s coming.

Creating a brand identity for thredspan, a platform helping professional services businesses see what’s coming.

thredspan [2026]

Intro

Creating a brand identity for thredspan, an intelligent operating system designed to connect the full client lifecycle for professional services businesses.

Intro

Creating a brand identity for thredspan, an intelligent operating system designed to connect the full client lifecycle for professional services businesses.

The Challenge

The Challenge

With few direct competitors in the market, there were limited visual conventions to follow. The challenge was to create a brand that felt credible and technology-led while establishing a distinctive identity within a new product category.

Approach

The identity was built around the idea of weaving thredspan into the fabric of a business. An interlaced symbol, modern typography and a bold colour palette created a flexible visual system that communicated connection, intelligence and alignment.

Approach

The identity was built around the idea of weaving thredspan into the fabric of a business. An interlaced symbol, modern typography and a bold colour palette created a flexible visual system that communicated connection, intelligence and alignment.