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Creating and managing Google Ads Performance Max campaigns directly in Webflow
Creating and managing Google Ads Performance Max campaigns directly in Webflow
google x webflow [2025]
Intro
A new Google Ads integration that enables marketers to create and manage Performance Max campaigns directly within Webflow.
I worked closely with a small development squad over four weeks, collaborating with teams at both Google and Webflow to create a simple, connected campaign experience.
Intro
A new Google Ads integration that enables marketers to create and manage Performance Max campaigns directly within Webflow.
I worked closely with a small development squad over four weeks, collaborating with teams at both Google and Webflow to create a simple, connected campaign experience.
The Challenge
The Challenge
Creating Google Ads campaigns traditionally requires marketers to move between separate platforms, adding complexity to campaign setup and management.
The challenge was to bring a powerful advertising product into Webflow without overwhelming users, while meeting the requirements and established patterns of both platforms.
Approach
We mapped the campaign journey and simplified it into clear, manageable steps—from connecting an account and setting campaign goals to selecting assets and reviewing performance.
Designs were developed and refined alongside the engineering squad, with regular feedback from Google and Webflow helping us balance usability, technical requirements and brand consistency.
Approach
We mapped the campaign journey and simplified it into clear, manageable steps—from connecting an account and setting campaign goals to selecting assets and reviewing performance.
Designs were developed and refined alongside the engineering squad, with regular feedback from Google and Webflow helping us balance usability, technical requirements and brand consistency.
Generate with AI
We introduced Google Ads Gen AI to help users quickly create headlines, descriptions and image assets using content from their Webflow site.
The experience gave marketers a faster starting point while keeping them in control, allowing generated assets to be reviewed, edited and refined before launching a campaign.
Generate with AI
We introduced Google Ads Gen AI to help users quickly create headlines, descriptions and image assets using content from their Webflow site.
The experience gave marketers a faster starting point while keeping them in control, allowing generated assets to be reviewed, edited and refined before launching a campaign.
Outcome
Simplified campaign creation
Delivered a clear, guided experience that made setting up Performance Max campaigns more accessible to Webflow users.
Faster asset generation
Integrated Google Ads Gen AI to help marketers quickly produce relevant copy and imagery using content from their existing website.
A more connected workflow
Brought campaign creation, launch and performance management into Webflow, reducing platform switching and helping teams work more efficiently.
Outcome
Simplified campaign creation
Delivered a clear, guided experience that made setting up Performance Max campaigns more accessible to Webflow users.
Faster asset generation
Integrated Google Ads Gen AI to help marketers quickly produce relevant copy and imagery using content from their existing website.
A more connected workflow
Brought campaign creation, launch and performance management into Webflow, reducing platform switching and helping teams work more efficiently.