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Creating a brand identity and digital product for Ellevate, helping aspiring footballers showcase their talent and get discovered.

Creating a brand identity and digital product for Ellevate, helping aspiring footballers showcase their talent and get discovered.

ellevate [2019]

Intro

Ellevate is a dynamic platform designed for young and aspiring footballers to showcase their talent, connect with like-minded players, and increase their chances of getting scouted.


I played a key role in developing the product name, brand identity, and app design. The brand is crafted to exude energy, motivation, and a sense of elevation, empowering players to reach new heights in their football journey.


With a strong emphasis on community and visibility, Ellevate provides a space where players can share their progress, engage with others, and seize new opportunities in the world of football.

Intro

Ellevate is a dynamic platform designed for young and aspiring footballers to showcase their talent, connect with like-minded players, and increase their chances of getting scouted.


I played a key role in developing the product name, brand identity, and app design. The brand is crafted to exude energy, motivation, and a sense of elevation, empowering players to reach new heights in their football journey.


With a strong emphasis on community and visibility, Ellevate provides a space where players can share their progress, engage with others, and seize new opportunities in the world of football.

The Challenge

The Challenge

Ellevate was founded on a bold vision to empower aspiring players worldwide with the necessary tools and visibility to reach their full potential.

Highlighted the untapped potential of talented players worldwide. Ellevate’s mission was to create a global platform that gives all aspiring players a chance to shine resulted in the development of an innovative and exciting football training app, poised to revolutionise the way players improve their skills and reach the global football scouting network.

Approach

Working with the UXR team, we explored the football scouting landscape, speaking directly with scouts and players to understand their needs, frustrations and existing tools.


These insights and detailed personas, shaped Ellevate’s direction and ensured the product addressed real encountered by the core demographic.

Approach

Working with the UXR team, we explored the football scouting landscape, speaking directly with scouts and players to understand their needs, frustrations and existing tools.


These insights and detailed personas, shaped Ellevate’s direction and ensured the product addressed real encountered by the core demographic.

The Brand

Ellevate reflects the platform’s mission to help players showcase their talent, gain visibility and progress their careers.


The name combines “elevate” with the number 11, referencing both a football team and the ambition to earn a place in the starting line-up. This idea is reinforced through a clean typographic identity that highlights growth, ambition and achievement.

The Brand

Ellevate reflects the platform’s mission to help players showcase their talent, gain visibility and progress their careers.


The name combines “elevate” with the number 11, referencing both a football team and the ambition to earn a place in the starting line-up. This idea is reinforced through a clean typographic identity that highlights growth, ambition and achievement.

Brand Ambassadors

Brand Ambassadors

Ellevate has experienced remarkable growth and success over the years, establishing itself as a major player in the football scouting industry.


The company has consistently attracted top-tier talent, with its roster of Pros now including some of the biggest names in football. Among them are Manchester City’s Phil Foden and Jack Grealish, Arsenal’s Ben White and football legend Gareth Bale.


These high-profile signings underscore Ellevate’s growing influence and reputation in the football world, as they continue to solidify their position as a trusted and sought-after agency for elite athletes.

Outcome

Placed several young players at Premier League level clubs through the Ellevate platform.

Created a product endorsed and backed by top Premier League professionals.

Boosted player visibility, enabled performance tracking, created career opportunities, and connected athletes with a global football network.

Outcome

Placed several young players at Premier League level clubs through the Ellevate platform.

Created a product endorsed and backed by top Premier League professionals.

Boosted player visibility, enabled performance tracking, created career opportunities, and connected athletes with a global football network.

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