I’m a freelance designer specialising in product, branding and motion design. I work with startups, established businesses and creative agencies, either leading a project from the initial idea through to delivery or joining an existing team when extra experience and capacity are needed. Every project works differently, so I keep my approach flexible. I can plug into your tools, processes and ways of working, collaborate closely with your internal team, or take ownership of a clearly defined piece of work. No lengthy onboarding. No rigid process. Just thoughtful design support that fits the way your team already operates.
Ways we can work together
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Embedded designer
Need an extra pair of experienced hands? I can join your team for a sprint, a project or an ongoing period, working within your existing systems, attending team sessions and collaborating directly with stakeholders, developers and other creatives.
I’m comfortable joining established teams and adapting quickly to different environments.
I can work independently, collaborate closely with your team or move between the two as the project develops. The aim is always the same: to make the process straightforward and deliver work that feels considered, useful and right for your business.
Digital products that are clear, useful and built around real people. I design intuitive websites, apps and digital platforms that balance user needs with business goals.
From early concepts and user journeys through to polished interfaces and scalable design systems, I can support the entire product design process or focus on the areas where your team needs the most help.
Capabilities
Product strategy
UX and user journeys
Wireframing and prototyping
UI and interaction design
Web and app design
Design systems
Developer handover
I create flexible brand identities that give businesses a clear and recognisable presence across digital and physical touchpoints.
Whether developing something completely new or evolving an existing identity, I combine strategic thinking with practical design systems that are straightforward for teams to use.
Capabilities
Brand strategy
Visual identity
Logo design
Typography and colour
Art direction
Illustration and iconography
Brand guidelines
Digital brand application
I use motion to add personality, explain ideas and make digital experiences feel more responsive and engaging.
This can range from subtle interface animation and product demonstrations to brand films, campaign assets and animated identity systems.
Capabilities
UI and interaction motion
Product demonstrations
Logo animation
Brand motion systems
Social and campaign content
Explainer animation
Lottie animation
Motion guidelines
