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Creating a recipe discovery experience for Good Housekeeping customers
Creating a recipe discovery experience for Good Housekeeping customers
Good housekeeping [2025]
Intro
A dedicated recipe app that transforms Good Housekeeping’s library of more than 4,000 triple-tested recipes into an intuitive everyday cooking companion.
I worked across the end-to-end product experience, helping bring the trusted Good Housekeeping brand to life across iOS and Android.
Intro
A dedicated recipe app that transforms Good Housekeeping’s library of more than 4,000 triple-tested recipes into an intuitive everyday cooking companion.
I worked across the end-to-end product experience, helping bring the trusted Good Housekeeping brand to life across iOS and Android.
The Challenge
The Challenge
Good Housekeeping had an extensive recipe archive, but its audience needed a simpler way to discover, save and follow recipes on mobile.
The challenge was to make a large volume of content feel approachable while designing within an existing platform and creating an experience accessible to users with varying levels of digital confidence.
Approach
Research into how the Good Housekeeping audience planned and prepared meals helped shape a clear, familiar experience built around everyday needs.
We introduced swipe-based discovery, personalised recommendations, flexible recipe collections and a step-by-step Cooking Mode, all brought together through a warm visual language rooted in the existing brand.
Approach
Research into how the Good Housekeeping audience planned and prepared meals helped shape a clear, familiar experience built around everyday needs.
We introduced swipe-based discovery, personalised recommendations, flexible recipe collections and a step-by-step Cooking Mode, all brought together through a warm visual language rooted in the existing brand.
Outcome
Simpler recipe discovery
Made Good Housekeeping’s extensive recipe collection easier to explore through personalised recommendations, curated collections and swipe-based inspiration.
Better organisation
Enabled users to save favourites and organise recipes into folders, making it quicker to return to ideas for future meals.
More confident cooking
Created a clear, guided cooking experience that helps users follow recipes step by step without unnecessary distractions.
Outcome
Simpler recipe discovery
Made Good Housekeeping’s extensive recipe collection easier to explore through personalised recommendations, curated collections and swipe-based inspiration.
Better organisation
Enabled users to save favourites and organise recipes into folders, making it quicker to return to ideas for future meals.
More confident cooking
Created a clear, guided cooking experience that helps users follow recipes step by step without unnecessary distractions.