My role was to create the full visual identity, including name, branding collateral and website design. One of my favourite elements of the project was designing the logo. I crafted a mark that cleverly blends an uppercase “I” and “N” (a nod to the event’s initials) which also forms the shape of two speech bubbles. This subtle visual plays on the core themes of the event: innovation, networking, and communication. It was important to me that the design not only looked clean and modern, but also carried meaning that would resonate with the audience and support the overall purpose of the event.