My Role: Lead Designer | 1 Product Owner | 1 User Researcher | 4 Engineers | 1 Test Engineers
An app designed for street food lovers. The app was intended to build awareness, order and review street food vendors nearby and place orders via the app.
A QR scanner was utilised for participating vendors so customers could claim digital loyalty card points.
We also developed a simple vendor control panel which enabled vendors access to vital data they otherwise would not have access to. Giving them valuable sales insights to empower decision making, food innovation and business growth.
Discovery sessions are vital in understanding what the customer wants to produce and achieve for their product. It’s our jobs as designers to sometimes challenge their assumptions and present a viable alternative solution. Workshops are an important way of achieving this to work collaboratively to get to the root of the problem they’re hoping to solve.
Simple prototype to show basic functionality of the discovering a vendor and scanning a QR code to leave a review and gain loyalty points.
User research in London’s street food markets.
The logo is made up of a map pin and a hawk’s head to reflect the name and the intent of the app to discover new street food stalls.
What did we achieve?
- Building awareness of independent street food vendors.
- Incentivised customers to return and support vendors with loyalty scheme.
- Sales insights to empower decision making, food innovation and business growth.