An app designed for street food lovers. The app was intended to build awareness, order and review street food vendors nearby and place orders via the app.
A QR scanner was utilised for participating vendors so customers could claim digital loyalty card points.
We also developed a simple vendor control panel which enabled vendors access to vital data they otherwise would not have access to. Giving them valuable sales insights to empower decision making, food innovation and business growth.
A QR scanner was utilised for participating vendors so customers could claim digital loyalty card points.
We also developed a simple vendor control panel which enabled vendors access to vital data they otherwise would not have access to. Giving them valuable sales insights to empower decision making, food innovation and business growth.
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Problem
Ellevate was founded on a bold vision to empower aspiring players worldwide with the necessary tools and visibility to reach their full potential.
Highlighted the untapped potential of talented players worldwide. Ellevate’s mission was to create a global platform that gives all aspiring players a chance to shine resulted in the development of an innovative and exciting football training app, poised to revolutionise the way players improve their skills and reach the global football scouting network.
Highlighted the untapped potential of talented players worldwide. Ellevate’s mission was to create a global platform that gives all aspiring players a chance to shine resulted in the development of an innovative and exciting football training app, poised to revolutionise the way players improve their skills and reach the global football scouting network.
Approach
Our UXR team conducted research into market competitors, and interviewed football scouts and players to create personas and surveys so we better understood the landscape. We identified how each group would benefit from a product like Ellevate and the findings helped guide and form the product vision.
The idea around the brand name was to use the platform to elevate and highlight the player’s skills and get them noticed. The primary brand is a simple typographic treatment that highlights the number 11. This is intended to communicate the concept of elevating oneself to the first team starting 11.
Ellevate has grown from strength to strength over the years. Their Pros now include the likes of Manchester City’s Phil Foden and Jack Grealish as well as Manchester United’s Aaron Wan-Bissaka, to name but a few.
