The Team

My Role: Lead Designer | 1 Product Owner | 1 User Researcher | 2 Engineers

Ellevate is a platform for young and aspiring footballers to promote themselves, interact with like-minded players and potentially get scouted.

As part of the team at hedgehog lab, I was involved in creating the product name, brand and app design. The brand is intended to feel energised and uplifting (elevated).

Our user research team conducted research in to market competitors, interviews with football scouts and players to create personas and surveys so we better understood the landscape.

Ellevate ambassadors (L to R) Rhian Brewster (Arsenal) Phil Foden (Manchester City) Aaron Wan-Bissaka (Manchester United)

The idea around the brand name was to use the platform to elevate and highlight the users skills and get them noticed. The primary brand is a simple typographic treatment which highlights the number 11. This is intended to communicate the concept of elevating oneself to the first team starting 11.

Secondary to this is the accompanying stand alone symbol which is based around a football crest blended with the letter ‘E’. Using a motif synonymous with the sport and the idea of the tribal nature of football using a symbol (or badge) for the app’s community to get behind.

The idea of using a motif synonymous
with the sport and the idea of the tribal
nature of football using a symbol (or badge)
for the app’s community to get behind.

What did we achieve?

  • Connected young and aspiring grassroots footballers to scouts.

  • 4.4 review on apple store.

  • 4.5 review on Android Play Store.